A Clockwork Orange. Stanley Kubrick. R. 1971
In futuristic Britain, Alex (Malcolm McDowell) is found guilty of murder and rape. While in prison Alex is chosen for a experiment called the Ludovico Technique, which will allow for an earlier release after completion. Alex is later released from prison but all the effects of the experiments have not worn off and he undergoes a long recovery.
The movie trailer for A Clockwork Orange is exemplary of a quality movie trailer because the director fully develops a premise and dystopian protagonist through clips and quotes, directly from the film. The premise is developed by showing the murder and rape committed by the protagonist, Alex. This is then enhanced when they use a quote from one of the characters, "there's no law and order anymore." The dystopian society is then shown by the clips of Alex being chosen for experimentation and footage of the actual experiment. Violence in the society is frequently shown throughout the trailer. The protagonist is established as the viewer follows Alex's crimes, time in prison, and experiments throughout the trailer. The director does not fully establish that Alex will be seeking change in his society but clearly establishes him as the protagonist and the society as a dystopia.
When creating my own trailer, I will be sure to clearly demonstrate through film, why the society is a dystopia, and even add a quote or two, from the film to ensure the viewers understanding. I noticed the quick clips, that get right to the point, effectively convey what the director intends even when using a lengthy quote, other clips can be shown over the sound. Also, I will follow the protagonist throughout the trailer, so that the viewer can understand that this character is the main one, who will eventually be responsible for sparking change in the dystopia.
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